• Develop engaging content for various social media platforms • Manage and maintain social media profiles and presence • Assist in developing PR strategies for the organization Write and distribute press releases to media outlets • Cultivate relationships with journalists, bloggers, and influencers Plan and execute social media campaigns and PR initiatives Monitor and analyse social media and PR performance metrics • Engage with the organization's online community • Maintain a content calendar for social media posting • Ensure consistency in brand voice and messaging • Handle crisis management on social media channels Stay updated on industry trends and best practices. • Be the face of the organizational brands and appear in digital ads, PR events and other public and brand awareness initiatives. • Contributing creative ideas and designs to enhance brand awareness.
• Proficiency in using social media management tools and analytics platforms Excellent writing and editing skills for crafting compelling content and PR materials • Creativity in generating innovative ideas for campaigns and problem-solving • Strong communication skills for liaising with team members and media contacts • Analytical skills to interpret data and optimize strategies • Attention to detail for maintaining brand consistency and accuracy Organizational skills to manage multiple tasks and meet deadlines
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