Digital marketing executive for a media communication company to develop and execute its digital marketing strategies with measurable outcome within the timelines. Make strategies and implement content promotion and site visitors’ engagements from time to time using optimum web tools Onboarding top suppliers of Electronics/Apparels/Home Furnishing onto the platform
Assist in the formulation of strategies to build a lasting digital connection with online customers
Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)
Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness & target customer interactivity
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Qualifications
Skills required
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, google AdWords and email campaigns and SEO/SEM
Perfect knowledge of web analytics tools (e.g., Google Analytics, Web trends etc.)
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Requirements
BSc/BA in Marketing or relevant field
3-5 Years of Experience and knowledge of B2C marketplace
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